THE FIRST COLLECTION
THREE FRAGRANCES. THREE ATMOSPHERES. ONE POINT OF VIEW.
Theory 111 is an independent fragrance house creating modern, atmospheric scents designed to be experienced, remembered, and discovered.
Our debut collection will launch in Fall 2026. Selected boutiques are invited to experience the collection before launch through a complimentary Discovery Kit.
BE (Extrait de Parfum): Blindingly clean, starched-linen top notes melting into cashmere wool and velvety warm skin. Captures the high-vibrational sensory environment of hot-steam irons pressing down on heavy white textiles
BREATHE (Extrait de Parfum): An explosive, high-velocity gale of therapeutic camphor, dew-drenched ivy leaves, and deep Virginia cedarwood. A hyper-realistic atmospheric art piece engineered for extreme spatial projection
BELONG (Extrait de Parfum): A heavy-gravity solar citrus masterwork caging bitter grapefruit pulp inside golden forest resins, rich tobacco-amber, and grounding macrocyclic musks. Sophisticated evening trail with zero sweet defects.
REQUEST A DISCOVERY KIT
For select retail partners interested in discovering Theory 111.