Fragrance isn't something you simply wear, it's something you experience

Theory 111 creates modern fragrances inspired by atmosphere, texture and light. Each scent is designed to shape the space around you - creating an experience that lingers beyond the scent itself.

Discover the Collection

Two distinct expressions of fragrance. Each created to evoke an atmosphere.

Cool, Clear, Radiant

Lush, Radiant, Serene

10 mL
25% Extrait de Parfum
$35

CRYSTALLINE
COOL · CLEAR · RADIANT
A luminous expression of freshness and light. Crystalline unfolds with a cool, airy clarity, bringing together delicate radiance and a smooth, modern warmth. Clean, transparent, and quietly captivating.

10 mL
25% Extrait de Parfum
$35

VIRIDIAN
GREEN · TEXTURAL · ALIVE
Inspired by the unmistakable scent of freshly crushed leaves after rain. Viridian captures the richness of damp greenery, the freshness of living foliage, and the earthy depth of nature. Vibrant, atmospheric, and beautifully untamed.

For select retail partners interested in discovering Theory 111